Transforming the chore of washing clothes into a moment of delight for Pakistani housewives by giving them a magical wash experience of lemons and thousands of flowers.
Sunlight was one of Unilever‘s first products – and was the world‘s first packaged, branded soap.
The power of fragrance can lift moments of any day
We believe that with every little effort we can always make laundry better, all around. We commit to surprising and delighting our consumer’s senses with the perfect clean she expects and stunning fragrances she can’t get anywhere else. We understand that the bright Sunlight experience is brought alive at all touch points with great quality and in a distinct and engaging way. Like our consumers we are resourceful, strive for delivering great value and adept at getting the most out of what we have.
The brand is available in detergent powder format & has two variants:
Lemon and orange
Lemon and thousand flowers
Interesting facts
The brand is famous for using film superstars as it's brand ambassadors.
Building on its existing collaboration, Unilever is partnering with Accenture to scale smarter manufacturing, rolling out more than 40 new digital twins across its network over the next 18 months.
Our Home Care business is supercharging its ability to create high-quality, emotionally resonant brand content. Digital, Design & Media Director Mario Dughi explains how this is helping us tap into micro trends and cultural moments as they happen.
